CookSmart (18th Issue) Page39

Snapshots

Chefs on Assignment

“EatSmart@restaurant.hk” Campaign is marketed by the DH through a variety of channels. This time the campaign promoted itself by cooking demonstrations under the theme “EatSmart Restaurants, We Like!” at the 48th Hong Kong Brands and Products Expo.

The demonstrations were held on 16 and 18 December 2013, featuring “Steamed Grey Mullet in Thai Style” from “Bangkok Thai Restaurant” and “Steamed Pork on Pumpkin, Choy Sum and Lotus Leaf” from “Eight Ladle Restaurant” respectively. Both were EatSmart dishes chosen from dozens of others. The activity concluded with sweeping success.

The two-day event saw a participation of some 300 people. Everyone paid close attention to each step of cooking; they were almost mesmerised by the chefs’ meticulous technique! After the tasting sessions, the enthusiastic participants even said that they would most certainly practise what they had learnt about cooking with less oil, less salt and less sugar.

Online Promotion

The logo of the “EatSmart@restaurant.hk Campaign” will continue to appear in the restaurant database of the much acclaimed OpenRice.com, a dining site, throughout 2014. We hope that these will encourage more members of the public to visit ESRs and order EatSmart dishes when eating out.

Want to be an ESR too? Please log on to the campaign’s thematic website at http://restaurant.eatsmart.gov.hk to download the application form, or call 2572 1476 for enquiries.