About the Campaign

Details of the Campaign

Aims

  • Educate, empower and enable the community to have easier access to healthier dishes when eating out; and
  • Encourage, empower and enable food premises operators to provide a wider choice of healthier dishes.

EatSmart Logos

“More Fruit and Vegetables” Logomeans that either fruit or vegetables are the sole ingredients of the dish or they occupy at least twice as much the amount of meat and its alternatives present in the dish.
“3 Less” Logomeans that the dish has less fat or oil, salt and sugar, meeting the “3 Less” requirement.
“EatSmart Promotion” Logomeans that a daily promotional offer is available for the “More Fruit and Vegetables” dishes or “3 Less” dishes.

What are EatSmart Restaurants?


Under the “EatSmart Restaurant Star+” Campaign (ESR Star+ Campaign), the features of a restaurant are indicated by stars of different colours. Details are as follows:
  • Green Star means that the restaurant offers at least five “More Fruit and Vegetables” dishes on a daily basis;
  • Red Star means that the restaurant offers at least five “EatSmart Dishes” which include at least one “3 Less” dish on a daily basis and that at least two staff members have passed the assessment after being nominated to attend a briefing session; and
  • Yellow Star means that the restaurant has a daily promotional offer (“EatSmart Promotion”) for the “More Fruit and Vegetables” dishes or “3 Less” dishes.
One-star ESR
“More Fruit and Vegetables” Green Star
Offer at least five “More Fruit and Vegetables” dishes on a daily basis
Two-star ESR
“More Fruit and Vegetables” Green Star “3 Less” Red Star
or
“More Fruit and Vegetables” Green Star “EatSmart Promotion” Yellow Star
Offer at least five “More Fruit and Vegetables” dishes and “3 Less” dishes on a daily basis
or
Offer at least five “More Fruit and Vegetables” dishes as well as “EatSmart Promotion” on a daily basis
Three-star ESR
“More Fruit and Vegetables” Green Star “3 Less” Red Star “EatSmart Promotion” Yellow Star
Offer at least five “More Fruit and Vegetables” dishes and “3 Less” dishes as well as the “EatSmart Promotion” on a daily basis